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Investing in Intangible Assets: Finding and Profiting from Hidden Corporate Value (Wiley Finance)

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Intangible assets, such as patents, trademarks, formulas and copyrights, are increasingly the primary source of earnings, growth, and investment success. Reveals the hidden value of intangible assets for investors. Identifies all types of intangibles and explains, in clear, non-technical language, how intangibles fuel growth and profitability, and thereby stock values.

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