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The Management of Strategy: Concepts and Cases-(8th Edition) (Chinese Edition)

Designer: book-textbook-store


The book is one of the most classical materials of Hill and Jones, is also the most popular management teaching material in current market. The strategic management courses are attempting to help students understand two basic problems in enterprise management, what is the origin of enterprises competitiveness how the enterprises get sustainable competitiveness. The plenty of cases will help students understand the real challenges of enterprises, as well as how to balance the mutual conflict among different enterprises.

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